Achieving Excellence in a Complex Environment—Pfizer’s Path

This case was a finalist for the CSCMP 2012 Supply Chain Innovation Award.Pfizer Global Transportation has deployed a cloud technology-based information strategy called the ?Logistics Delivery Platform?. Over the last two years, this innovative strategy has delivered value that well exceeds what would have been achieved by traditional means. In conjunction with our partners, GT Nexus and Unyson, Pfizer has changed the game. The Logistics Delivery Platform has transformed Pfizer’s supply chain into?device independence? mode, which is a very specific strategy of injecting a virtualized information and process layer between Pfizer and its various control towers, service providers and trading partners across the value chain.Note: Case study fees are nonrefundable.
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