Track: Supply Chain Innovation Award: Finalists Competition Session: Mining Productivity in Transportation Through Collaborative Technology Date: 9/22/2009 (1:45 PM - 3:15 PM) W-181b Description: Kraft Foods improved transportation operations through collaboration with its supply chain partners. By working with its information technology (IT) solution partners, the company effectively leveraged innovative real-time visibility technology and web-based software applications to reduce costs, improve operational efficiency, and enhance service to customers and vendors. Session Type: Case Presentation Education Level: Basic Session Keywords: Transportation, Info Technology, Session Speakers Michael Cole  Director, NA Transportation  Kraft Foods Inc. Kelly Rae  Associate Director, Route to Market  Kraft Foods Inc.