DGV - Demand and Supply Integration

The Definitive Guide to Demand and Supply Integration (available through FT Press) s an authoritative guide on effectively integrating demand forecasting within a comprehensive Demand and Supply Integration (DSI) process. This video provides an overview of concepts addressed in the book: DSI overview, how it differs from approaches such as SandOP, and how to recognize the symptoms of failures to sufficiently integrate demand and supply. Other topics covered include key characteristics of successful DSI implementations, approaching demand forecasting as a management process, and selecting and applying qualitative and quantitative forecasting techniques as well as how to reflect market intelligence in forecasts, measure forecasting performance, implement state-of-the-art demand forecasting systems, and manage demand reviews.
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