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Product Information Transparency

In our current age of transparency, brands need to constantly prove they are worthy of the consumer's dollar and demonstrate outright that they are keeping the consumer and their values top of mind, not hiding anything that would contradict their ideals.
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In this Hot Topic authored by Angela Fernandez, VP of Retail Grocery and Foodservice with GS1 US, learn how product data has taken center stage on consumer mobile devices and how organizations must shift their focus on preparing data for a longer life-span beyond the supply chain.
Angela Fernandez, VP of Retail Grocery and Foodservice, GS1 US
October 12, 2018
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