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Customer-centric Supply Chains: A License for Growth
Customer-centric Supply Chains: A License for Growth
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Customer-centric Supply Chains: A License for Growth

Supply chains have traditionally been linear and inflexible, built to support multiple segments at scale with single products. With the onset of digital technologies and the COVID-19 crisis, this scenario has shifted. Customers and consumers are now in the driver’s seat, demanding tailored, customized products, services and experiences in real time.
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Supply chains have traditionally been linear and inflexible, built to support multiple segments at scale with single products. With the onset of digital technologies and the COVID-19 crisis, this scenario has shifted. Customers and consumers are now in the driver’s seat, demanding tailored, customized products, services and experiences in real time.
Erik Olson, Managing Director, Strategy & Consulting, Supply Chain & Operations, North America Lead
July 16, 2020
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