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Why The Barcode Has to Evolve

In an age when consumers expect to be able to access real time information about the products they buy, the time has come to rethink the role of the U.P.C. barcode, and help industry adopt robust two-dimensional codes that provide dynamic information instantaneously through a single smartphone scan. Retailers and brands should collaborate to uncover any gaps in their supply chains now to prepare for a future of digital consumer engagement via product packaging.
Melanie Nuce, Senior Vice President, Corporate Development, GS1 US
April 14, 2021
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