Global Managerial Perceptions of Big Data Strategy in SCM
Global Managerial Perceptions of Big Data Strategy in SCM
This research paper was executed and completed thanks to funding provided by the Council of Supply Chain Management Professionals (CSCMP) and a partnership between CSCMP and The University of Alabama. The researchers thank the many confidential business people and professors who contributed to the quality of the final product, including Professors Raj Agnihotri, Banu Bas, Haozhe Chen, Pat Daugherty, Stan Griffis, Morgan Swink, and Judy Whipple. We would also like to thank Taylor Wade and Alyssa Yoon for assistance in the data collection process and Bebe Barefoot Lloyd for making sure we completed the communication of the document in a literate fashion.“Big Data” seems to be industry’s hottest buzzword, but there is limited agreement regarding what it is, its purpose, and its role in the future of business. Many experts think it will revolutionize industry in a major way by enabling managers to make more informed, data-driven decisions. These stakeholders should be excited as “IDC predicts that the market for Big Data will reach $16.1 billion in 2014, growing six times faster than the overall IT market.” More conservative companies, however, suggest that Big Data’s value is overblown and that it is little more than an extension of other “analytics” or traditional marketing research. Therefore, on behalf of CSCMP, we have undertaken a study to get to the bottom of the Big Data craze and uncover how supply chain partners view it in relation to business strategy development. CODE-RES
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