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TOPIC: Purpleocity – Creating Sustainable Competitive Advantage!”

Purpleocity, which is loosely based on Seth Godin’s Purple Cow theories, takes a light hearted and interactive look at the art of determining, developing and leveraging your core competencies and creating a sustainable competitive advantage. -- This high energy session promises to get your creative juices flowing and send you home with dozens of ideas on how to become PURPLE and stand out from the competition!!!

The audience will be engaged in two specific exercises:
(1) Identifying an example of a leader who motivated people to produce results, and how they did it
(2) What competitive factor will they compete on, i.e. how will they be PURPLE.

“The key to success is to find a way to stand out. To be the Purple Cow in a field of monochrome Holsteins.” Seth Godin

Keynote Speaker: Michael D. Ford, M.S.I.S.E., CFPIM, CLTD, Etc.